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title README.md
description Tracking launch weeks across the industry for product discovery and inspiration
og:title launchweek.dev // launch weeks && dev-first products

about

What's a launch week? It's a week of announcing new features. See examples here.

This repository tracks past and upcoming launch weeks across the dev tools space.

upcoming

2025 / 08 / W32

AI-powered IDE Framework for building wallet SDKs

2025 / 07 / W31

AI software development platform Feature flags for SaaS that run on TypeScript Software supply chain security platform SDK for running coding agents

2025 / 07 / W30

Advanced Postgres support

objectives

For developers

To save the date and discover awesome developer-first products.

For dev tools founders and marketers

To help plan and promote their launch weeks and find inspiration.

want to contribute?

Awesome! Feel free to create an issue or open a pull request to add more launch weeks.

Best practices to contribute to launchweek.dev

launchweek.dev is powered by Mintlify, a Next.js-based platform for documentation sites. Every page is a .mdx file, written in Markdown, with built-in UI components.

The live site updates through this GitHub repo:

launchweek.dev on GitHub

To preview local changes, run:

npx mintlify dev

faq

It's a week where a company announces a new feature every day. [See examples here](/lw). > **_Launch weeks have been great for both aligning the team and getting traction within the community._** > > — Rory Wilding, COO, Supabase 
    > **_Launch weeks are high peaks (...) They create buzz and excitement around the product._**
    >
    > — Zeno Rocha, CEO and co-founder, Resend


    > **_We did 3 launch weeks in 2024, and each one had a meaningful impact on every aspect of the business. If you're considering ever doing it – do it._**
    >
    > — Brayden Wilmoth, Founder and CTO, Outerbase

  <Card title="AMA session with Rory Wilding (Supabase)" href="/n/rorstro">
      How Supabase grew from 0 to 50K+ GitHub stars
  </Card>
</Accordion>
<Accordion title="What types of companies is it for?">
  Both solo makers, early-stage and late-stage companies!

  Take the [Mega Launch Week](https://lweek.dev/mega) for example — when 22 developer-first companies launched together.

  Companies of different sizes participated, from solo makers (KeyHippo) to 100-person teams (Pinecone).

  <Card
    title="KeyHippo Launch Week"
    href="https://keyhippo.com/launch-week/0"
  >
    API Keys for Postgres RLS
  </Card>

  <Card
    title="Pinecone Launch Week"
    href="https://www.pinecone.io/launch-week/"
  >
    AI infrastructure
  </Card>
</Accordion>
<Accordion title="Do you need to ship a new feature every day?">
  No. To quote Ant Wilson, CTO of Supabase:

One of our learnings from previous launch weeks was to no longer ship to prod on the day of the launch itself (...) It's ideal to get all the major integrations done a week early.

— Ant Wilson, CTO, Supabase

<Card title="How we launch at Supabase (by Ant Wilson)" href="https://supabase.com/blog/supabase-how-we-launch"

The history and methodology of Supabase Launch Week

We define a launch week as a week of announcing new features.

  It doesn't _have to_ last 5 days, though — it could last more or less than 5 days.

  In 2024, the shortest launch week lasted 3 days.

  The longest? 6 days. It was Unkey’s Launch Week.

  <Card title="Unkey Launch Week" href="https://www.unkey.com/accelerate">
  Open-source API dev platform
  </Card>
</Accordion>
<Accordion title="Is it an alternative to Product Hunt?">
  No. Product Hunt definitely _is_ a great place to launch dev-first products — a place where many launched successfully: Supabase, Resend, and Warp, to name a few.

  This project is different thought for three main reasons:

  1. It focuses on the dev tools space
  2. Filtered out by default
  3. Spam-free by design

  Learn more about it here:

  <Card title="The future of launchweek.dev" href="/n/forward">
      Personal thoughts looking forward
  </Card>
</Accordion>

This project is maintained by:

CEO, Supabase Co-founder, marketingto.dev

For best practices, read this:

<Card title="How we launch at Supabase (by Ant Wilson)" href="https://supabase.com/blog/supabase-how-we-launch"

The history and methodology of Supabase Launch Week <Card title="How we keep momentum at Resend (by Zeno Rocha)" href="https://resend.com/handbook/marketing/how-we-keep-momentum"

A framework to push new content consistently and create a feeling of always shipping